Question: How do you see your use of social media tools supporting concrete change?

I've seen a real switch in non-profits lately and the way they utilize social tools. I recently started volunteering with a renewable energy initiative in my community and was asked in the application process what experience I had with social media. My job on the project is to make films about those who live off-grid and on local farms and how they fit into the food system. I was so grateful that I had the summer with DOTCOM and the social media training which I now fall back on whenever I edit a new film. The thing is, these films are not online yet. And if I have learned anything from DOTCOM it is that the internet is where it all springboards from. The films will have to go online in order for anything substantial to happen.