Our Brains
This is an advert for the jean company Levi's. I think that the brain most influenced by these images is the Limbic brain- the soothing duet of a well-known song, muted colors- not many brights or neons to distract, and though what the two characters are doing is not exactly normal there is a sense of comfort in the extreme straight line they are walking- a purpose in a chaotic world around them. But to a more active viewer this video could activate the Neocortex part of the brain with questions: WHY are they doing this? What is their destination? Who are these two characters? Could this happen in real life outside of the tv screen? And of course, what are they selling?
Subscribe to:
Post Comments (Atom)
Atta way, Kate!
ReplyDeleteWhat an interesting media text visually here - good choice.
And I like your questions - they are selling Levis, yes, but they are also selling a "lifestyle," right?
Go DOTCOM!
Dr. W